Ever since the killing of George Floyd sparked outrage and protests around the world, people and brands alike have spoken out to condemn racial injustice and show their solidarity with the black community.
But after noticing various displays of performative allyship, UOMA Beauty founder Sharon Chuter started calling on companies to “pull up” by sharing the number of black employees they have. The movement, dubbed Pull Up For Change, quickly took off with many big-named brands such as Sephora and L’Oréal joining in.
Kylie Cosmetics also chimed in and revealed the number of black employees at its company. But fans aren’t totally satisfied with the numbers.
Kylie Cosmetics revealed the racial make-up of its company on Instagram on June 8. It noted that 13 percent of its employees are Black, 47 percent are Black, Indigenous and people of color, 53 percent are white, and 100 percent are women-identifying.
“Kylie Cosmetics is here for Pull Up for Change, for our team, and for the black community,” read the caption. “We are proud of the diversity within our company, with a team of Black, White, Asian, Native American, Hispanic, and Middle Eastern women. As our team grows we commit to a continued focus on ethnic diversity in the workplace and the recruitment of black employees.”
Reactions to the number of Black employees at Kylie Cosmetics
Some people praised Jenner and her company in the comment section for showing support and being transparent with fans. But others were not so thrilled.
“How are y’all applauding her for posting this and it only shows 13% black employees,” wondered one critic. “13% but everyone in that family has been influenced by black culture and your raising black children. What a way to set an example!”
Echoing that, someone else wrote: “Hire more. 13% is not enough when African Americans set the trends & standards in the beauty industry.”
A third person chimed in saying, “I see what y’all tried to do here but this was a swing and a miss,” before someone else added: “I know y’all could find more than 13% of black employees.”
Other reactions to the post
At the same time, there were plenty of people who came to their defense.
One person wrote: “Everyone so obsessed with the numbers instead of appreciating what she’s supporting and helping raise awareness of, you all say you’re here to help black lives and that we all need to work together but as soon as someone does you criticise it for the way they’ve done it and pick apart everything they say! Does it matter… she’s got a massive platform and raising awareness.”
Agreeing with that, a second fan added, “We need to support the good work they do instead of focusing on numbers that quite frankly they should not have to release.”
As of writing, Jenner has not yet responded to the criticism. However, Kylie Cosmetics did note in its post that it would continue to hire employees of different backgrounds as it grows.
In the meantime, Jenner has continued to use her platform to call for action against racial injustice and highlight related issues, including the death of Breonna Taylor.