When Prince Harry and Meghan, Duchess of Sussex launched their Instagram in 2019, there was a ton of excitement. Almost immediately, the couple got millions of followers. During their time in the royal fold, they used the account to highlight their charitable endeavors and their royal tours and events.
Unfortunately, in addition to all of the positivity that they garnered, the Sussex Royal account also got a ton of trolling and nasty comments. When the Sussexes resigned from their roles as senior working royals they turned off all of the comments on their account.
Since their final royal engagements in March 2020, their Instagram has remained inactive. However, one royal expert believe he knows why the duke and the duchess have no plans on deleting the platform.
View this post on Instagram
As we can all feel, the world at this moment seems extraordinarily fragile. Yet we are confident that every human being has the potential and opportunity to make a difference—as seen now across the globe, in our families, our communities and those on the front line—together we can lift each other up to realise the fullness of that promise. What’s most important right now is the health and wellbeing of everyone across the globe and finding solutions for the many issues that have presented themselves as a result of this pandemic. As we all find the part we are to play in this global shift and changing of habits, we are focusing this new chapter to understand how we can best contribute. While you may not see us here, the work continues. Thank you to this community – for the support, the inspiration and the shared commitment to the good in the world. We look forward to reconnecting with you soon. You’ve been great! Until then, please take good care of yourselves, and of one another. Harry and Meghan
A post shared by The Duke and Duchess of Sussex (@sussexroyal) on Mar 30, 2020 at 9:17am PDT
Meghan Markle and Prince Harry’s Sussex Royal Instagram account is inactive
With Megxit, the Sussexes wanted tighter control of their image. The royal family has a “stiff upper lip policy” which means they do not comment on rumors. Now that the Sussexes have their own representatives, they’ve already been speaking out against false claims.
Trolls ran rampant on their social media account calling Meghan, in particular, every name in the book. In a comment on one of the couple’s last posts, one person wrote, “She seduced him. She brainwashed him. She controlled him. She drove him out of his mind. He no longer has an identity of his own. She turned him into a carbon copy of herself. She betrayed him and the whole Royal Family.”
In their final Instagram post, the Sussexes announced that they would be stepping away from the platform, for now. “Though they will remain inactive, both the Instagram account and website will remain in existence online for the foreseeable future,” a spokesperson for the couple stated.
View this post on Instagram
More from tonight as The Duke and Duchess of Sussex joined veterans, serving members, world-class musicians, composers and conductors of the Massed Bands of Her Majesty’s Royal Marines for the annual Mountbatten Festival of Music — an event to help raise funds on behalf of the @RoyalMarines Charity. Photo © The Duke and Duchess of Sussex / Chris Allerton
A post shared by The Duke and Duchess of Sussex (@sussexroyal) on Mar 7, 2020 at 1:52pm PST
Prince Harry and Meghan Markle’s Instagram account is worth a ton of money
Despite their absence, the Sussexes have retained 10.9 million Instagram followers, which is no small feat. As a result, their account is extremely lucrative.
According to the influencer marketing platform Inzpire.me and The Sun, “The Sussexes Instagram account could rake in as much as £85,271.19 (that’s approximately $109,808) for each sponsored post.”
Since the pair has not made any money post Megxit, this could be a way for them to begin bringing in the dough addition to ayn forthcoming speaking engagements they may have.
“After many months of reflection and internal discussions, we have chosen to make a transition this year in starting to carve out a progressive new role within this institution. We intend to step back as ‘senior’ members of the Royal Family and work to become financially independent, while continuing to fully support Her Majesty The Queen. It is with your encouragement, particularly over the last few years, that we feel prepared to make this adjustment. We now plan to balance our time between the United Kingdom and North America, continuing to honour our duty to The Queen, the Commonwealth, and our patronages. This geographic balance will enable us to raise our son with an appreciation for the royal tradition into which he was born, while also providing our family with the space to focus on the next chapter, including the launch of our new charitable entity. We look forward to sharing the full details of this exciting next step in due course, as we continue to collaborate with Her Majesty The Queen, The Prince of Wales, The Duke of Cambridge and all relevant parties. Until then, please accept our deepest thanks for your continued support.”
Meghan Markle and Prince Harry may have plans for their Instagram account
The Sussexes might be holding on to their Sussex Royal Instagram for more than a keepsake. “If Harry and Meghan still have authority over the Instagram account, I suspect that Harry and Meghan will pivot the Sussex Royal account to Archewell when the non-profit is ready for its public reveal,” celebrity brand strategist Phil Pallen told Femail. “On social media, digital real estate is everything. The Sussex Royal Instagram account is the digital equivalent of waterfront real estate.
The Sussexes are planning to launch their new charitable endeavor, Archewell Foundation in 2021. Archewell could consist of everything from movies to podcasts, clothing to charitable services, and even online seminars, lectures, and retreats.